Based on the MAGIC-model we guide your organization through different steps in order to define your integrated marketing strategy. In a full day workshop program, we help you answering the following questions:

  • Which message do I want to tell in every phase of the customer journey?
  • What is my (target) audience per customer journey phase?
  • What is the goal of each campaign in the customer journey?
  • Which investment do I need to make to reach that goal?
  • And what channels am I going to use to reach that goal?


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